CHICAGO, IL, June 22, 2026 — As Pride season shopping ramps up, Vivid Volt is positioning its personalized denim party shorts as an alternative to disposable Pride merchandise.
Unlike seasonal novelty items that lose relevance after Pride month ends, Vivid Volt's shorts are personalized per order and designed to be worn year-round, at cruises, bachelorette parties, and nightlife events well beyond June.
Each pair is embroidered with a name, saying, or logo chosen by the customer, giving buyers a keepsake rather than a one-time-use item. The brand reports strong early interest from customers buying for Pride trips, group celebrations, and gifting occasions.
"Pride merch usually has a shelf life of one weekend," said Victoria Nupen, founder of Vivid Volt. "We wanted to make something people keep wearing long after."
The shorts are available in men's and women's sizing starting at $58, with options for matching or coordinated group orders.
About Vivid Volt
Vivid Volt is a Chicago-based apparel brand creating custom embroidered denim party shorts for bachelorette parties, Pride celebrations, gay cruises, and nightlife culture. Each pair is made to order and personalized with a name, saying, or logo. Learn more at vividvolt.shop.
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